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How to give useful design feedback
Specific feedback helps your designer understand the concern and develop a revision that serves the project.
Return to the goal
Start with the audience and purpose you agreed on. Instead of asking whether you personally like every detail, consider whether the design communicates the right message and makes the intended action clear.
Describe the problem you see
“The contact information is difficult to find” gives more direction than “make it pop.” “The title feels too formal for this age group” explains a concern that can be addressed through typography, scale, or composition.
Point to the exact place
Use page numbers, headings, or marked screenshots to identify the area you mean. Separate a text correction from a design question. Clear references reduce the chance of changing the wrong element.
Bring feedback together
If several people are reviewing the design, gather their comments into one coordinated response. Resolve contradictory requests where possible and identify who gives final approval. It is easier to revise toward one clear direction.
Distinguish a revision from a new requirement
A new section, different format, or additional illustration may change the scope. Tell your designer when the project’s needs have shifted so you can discuss the effect on timing and pricing before the next round.
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